Key Moments:
- Octoplay has entered the Georgian online gaming market through a launch with Adjarabet.
- The company has initiated five new integrations since January, including partnerships in Finland, Spain, Italy, Brazil, and Greece.
- Octoplay holds active licenses in 17 global markets, underscoring its international growth.
Strategic Launch in Georgia
Octoplay has commenced operations in Georgia by partnering with Adjarabet, a leading online gaming provider in the country. This development extends Octoplay’s collaboration with Flutter Entertainment and reflects the company’s ongoing expansion efforts in several global territories.
Growing Global Footprint
Since January, Octoplay has activated partnerships with Paf in Finland, PokerStars in both Spain and Italy, Superbet in Brazil, and Novibet in Greece. This activity builds on a major United States entry in December 2025, where Octoplay launched in Michigan simultaneously with BetMGM, FanDuel, Fanatics, and Rush Street Interactive.
Leadership Perspectives
“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” said Saba Ugrelidze, CEO at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” said Avtandil Oboladze, gaming director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”
Octoplay’s Regulatory Reach
Octoplay has obtained active licenses to operate in 17 jurisdictions. These include the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia. This broad regulatory presence positions Octoplay as a strategic partner to major operators in numerous international markets.
| Recent Markets Entered | Partner Operators |
|---|---|
| Finland | Paf |
| Spain | PokerStars |
| Italy | PokerStars |
| Brazil | Superbet |
| Greece | Novibet |
| Michigan (US) | BetMGM, FanDuel, Fanatics, Rush Street Interactive |
| Georgia | Adjarabet |
- Author
Daniel Williams
